EMO ERGO SUM
 
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Artist : Triyadi Guntur Wiratmo  
16 November - 16 December 2012



 
Remodeling after René Descartes’ statement “Cogito ergo sum” (I think, therefore I am), Triyadi Guntur Wiratmo (Indonesia, b. 1974) presents Emo, Ergo Sum (I shop, therefore I am), a fresh perspective of human characteristics in present time, disclosing the form of ‘shopping’ as a human nature in the contemporary society. This series uses a Visual Rhetoric pattern which constructs meaning through a play on visual imagery–Abraham Lincoln, the ex-American President whose face is now on the $5 note, is seen shopping, Vermeer’s The Lady with the Pearl Earring is playing with Apple’s iPad. Some of the visuals which he borrowed and used are Mixing & Matching, and Image Combining−integrated two different images in one unity to create a new meaning between love and hate−creating an irony.